The London EDITION

What We Think

If you think the man behind Studio 54 and the Morgan Hotels group turned The London EDITION into a veritable nightclub, you were right—and wrong. Yes, there’s a bar devoted to “Scandal Water” (a.k.a. afternoon tea) and a buzzing lobby bar proffering cocktails by Davide Segat until the wee hours. But as a wing of the Marriott family, it’s also equipped to coddle, and that means more than just turndown service. The 173 cozy, walnut-walled guest rooms are fitted with rain showers, tufted armchairs designed by George Smith and impossibly soft faux fur blankets—should the London rain prompt a chillaxing night in. Don’t be surprised if you spot visiting dignitaries working off the last night’s cocktail hour in the gym.

What It Is

A warm Ian Schrager–designed hotspot in Fitzrovia.

What It Isn't

Studio 54. We've all grown up a bit, but you'll still want to dress sharp.

You're Here Because

LIke Schrager, your disco days are behind you, but that doesn’t mean you don’t want a lobby with a bit of buzz. Not to mention room service, crisp linens and well-chosen art.

The Moment

Snug in your booth at Chef Jason Atherton’s Berners Tavern, sexily lit and surrounded by walls covered with framed pictures, you’re faced with a consternating choice—do I get the grass-fed Scottish rib-eye, or the butter-roasted Dover sole?

Restaurants & Bars

Berners Tavern - Contemporary British cuisine in an inviting space that highlights its historic charm Punch Room - A reservation only bar that features music and craft cocktails Lobby Bar - Conceived for both work and play with drinks by the talented Davide Segat

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