What it is

A stylish retreat on the sand in Tulum.

What it isn't

Rustic or traditional.

What we think

Tulum is known for attracting a fashion-conscious crowd, but many hotels here are distinctive for their absence of style—just a couple of palapa-style huts planted in the sand. Some find the rusticity refreshing, but those looking for a touch of sophistication should head to Be Tulum. The look here is still natural but contemporary, with rectangular buildings made of stone, timber and glass, and a sexy pool and beach club with a lounge-y (but unobtrusive) soundtrack. The 20 suites, separated by wooden pathways through the palms, are made chic with cowhide rugs, large stand-alone bathtubs in the middle of the bedroom, and either a private plunge pool or jacuzzi. This is decidedly a place for couples (no children under 12 are allowed), and especially those who require creature comforts. Unlike many of the other hotels along the eco-conscious Tulum strip, this one has 24-hour electricity and A/C.

You're here because

You want to visit Tulum but aren't willing to give up mod cons—or a sense of style.

The Moment

You settle onto your mattress on the beach, put down your book and do a mental calculation: Do I have time for one more margarita before my massage appointment?

Restaurants & Bars

Beach Club Restaurant - Seasonal fare

Beach Club Lounge

Family activities

Because the hotel only allows children above the age of 12, there isn't much on the property for kids, however, the surrounding area has some options:

Visit the Mayan Ruins

Kayak, snorkel or scuba at Casa Cenote

Sian Ka'an Biosphere

Location

On the beach in Tulum, about a 90-minute drive from Cancún.