The Vineta Palm Beach

What We Think

Palm Beach was crying out for a hotel that felt fresh and European rather than stuffy and chintzy. Designer Tino Zervudachi has nailed the "New Palm Beach" aesthetic: high ceilings, hand-painted murals, and a color palette of dusty roses, seafoams, and crisp whites. By reducing the room count from the original footprint, they’ve created massive suites that feel like luxury apartments. It is, quite simply, the coolest key on the island right now.

What It Is

A masterpiece of Mediterranean Revival elegance located just two blocks from Worth Avenue. Housed in a landmark pale-pink building dating back to 1926, the Oetker Collection has stripped away the "old Florida" clichés to create a vibrant, boutique sanctuary that feels more like a private villa in Saint-Tropez than a traditional American resort.

What It Isn't

A sprawling, thousand-room convention hotel with a crowded beach club. This is intimate, exclusive, and decidedly residential—a place where the staff knows your name before you’ve even reached the lobby.

You're Here Because

You want the prestige of Palm Beach without the "velvet rope" formality of the legacy hotels. You appreciate the Oetker Collection’s legendary service standards and want to be within walking distance of the best shopping on Worth Avenue, but you prefer to retreat to a quiet, lushly landscaped courtyard once the bags are dropped.

The Moment

Sitting in the Vineta Courtyard under the shade of a flowering bougainvillea, sipping a chilled glass of rosé as the Florida humidity is cut by a cooling sea breeze. The sound of the central fountain and the low hum of chic conversation make you forget you’re in the middle of a bustling town.

Restaurants & Bars

The Vineta Terrace: A glamorous alfresco spot for Mediterranean-inspired dining—think fresh crudo and grilled local catch. The Vibe Bar: The hotel’s beating heart, featuring a vibrant, hand-painted mural and a cocktail list that leans heavily into refreshing, citrus-forward botanicals. The Leopard Lounge: A reimagined icon. While it’s been refreshed, it retains its sultry, nocturnal energy—perfect for a late-night digestif and live music.

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