Flatiron, New York City
Virgin Hotels New York City
Arty & Sleek
What it is
A new NoMad retreat with a rooftop restaurant (Everdene) and swanky bar cheekily nicknamed The Shag Room. Coming soon: an al fresco pool and pool club.
What it isn't
Low tech. Guests can check in via the Virgin mobile app, which also allows you to set the thermostat, change the lighting, order room service and more.
What we think
Thousands if not millions of New Yorkers would consider swapping their apartments for even the starter guest room category at Sir Richard Branson’s latest outpost. Each one is extremely well thought out: within a Chamber King’s 325 square foot floor plan, you’ll find a separate dressing room that can be closed off via barn door from the sculptural bed itself (which was smartly custom-designed with a sitting area tucked along the extended headboard). For a bit more breathing room, we love the Grand Chamber Suite for its panorama over the city, spacious living room and 475 square foot layout. But we imagine Mr. Branson probably stays in the two bedroom duplex Sunset Penthouse Suite, which has 24-foot high windows overlooking the cityscape and glimmering Hudson River from the 35th and 36th floor. Bonus: dogs stay completely free, giving new meaning to the words “pet friendly.”
You're here because
You love a deal, and the hotel keeps its mini bar prices at street-level bodega prices…not a bad deal in a city that, like all global meccas, occasionally tends to upcharge its visitors.
The Moment
You woke up to the sun glinting off the gilt top of the 1927 New York Life building…and the day got even better from there. After a late brunch at Everdene—including polenta waffles with whipped mascarpone butter and spiced sugarbush maple syrup—you can’t help but say it out loud: “I love New York.”
Restaurants & Bars
Everdene - A beautiful rooftop oasis along Broadway and 30th St offering a spontaneous and playful scene with multiple spaces to take in the views of the city. Perfect for sipping refreshing cocktails, dining on seasonally driven dishes and sharing snackable bites from the eclectic bar menu.
Location
Just three blocks from the Empire State building on 30th and Broadway. Don’t miss the Morgan Library and Museum a couple blocks north, where you can ogle the financier Pierpont Morgan’s illuminated manuscripts from within his own Renaissance palazzo-style home.