W New York - Times Square

What We Think

Let’s admit it: most New Yorkers run scurrying from tourist-stocked Times Square. But it’s packed with sightseers for good reason, namely the surrounding theater district—arguably the most iconic on earth, where everything from Cats to Hamilton entered the intergalactic stratosphere. Comparatively, W New York Times Square is no slouch. Guest rooms are worthy of stage sets, with ombre carpets, chrome finishes and leather chaises that overlook the nonstop action below. In a city that doesn’t sleep, we can practically guarantee that you will—the pillowtop mattress, combined with ultra soothing Bliss spa amenities, is akin to melatonin. Bonus: the guacamole and margarita bars at the on-site Dos Caminos—New York’s Mexican staple.

What It Is

A 57-story bolthole with 466 head-turning rooms.

What It Isn't

Tired. Rooms are as sleek as they come, with mirrored headboards and LED-lit art.

You're Here Because

Like Disney’s Little Mermaid, you want to be where the people are. And you want to be within a quick walk of every Broadway theater, so you can squeeze in as many matinees and late-night shows as humanly possible.

The Moment

Shopaholics have plenty to break out their credit cards for in Manhattan—home of Bergdorf Goodman, Bloomingdale’s, and far too many beautiful boutiques to step foot in on this trip. Which is why you’re so delighted that your very own hotel has such an expertly curated shop, W Style Lab, put together by retail consultant Sarah Easley, known for her work with Chloe, Balenciaga and Dior.

Restaurants & Bars

- Blue Fin -Asian/ Seafood - Dos Caminos - Mexican - The Living Room Bar - Cocktail lounge

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