A swanky downtown Austin hotspot
What it is
A club-kid favorite three blocks from buzzing 6th Street.
What it isn't
Cowboy-themed. Y’all should leave your dusty boots at home.
What we think
SXSW attendees book the W early for its decidedly non-Texas vibe—there’s not a longhorn decoration in sight. Rooms are five shades of gray, with sleek lines and sumptuous furnishings (even headlining rock stars can appreciate 300-thread count sheets, Sferra blankets and goose down comforters after a show). On weekends in the heat of summer, the fourth-floor pool deck is extra scene-y (expect wristbands), thanks to spinning DJ’s, waterside cabana rentals and cocktails whipped up using locally distilled Tito's vodka and Dripping Springs gin.
You're here because
You want all the trappings of an uptown Manhattan vacay (valet service, personal assistants, and a meatmarket-y gym) within a lasso-throw of some of the best breakfast tacos on earth.
After your blissful hot stone massage in the spa, you only want for one more thing: a poolside cocktail. Luckily, it’s early evening and the city’s best Happy Hour has begun, which means it’s time for a Chase-N-Tail (coconut rum, St. Germain, lemon and raspberry syrup). Toto, we’re not at work anymore!
Restaurants & Bars
TRACE - Is a sleek and sophisticated farm-to-table concept restaurant featuring the finest flavors of Central Texas sourced directly from the region's surrounding farms. Experience our ever-changing medleys of Texas cuisine, artisan cheeses and heritage meats from the finest and freshest seasonal fare.
Living Room Bar
Screen Porch Lounge & Secret bar
A 20 minute drive from Austin-Bergstrom International Airport and smack dab in the center of downtown—just two blocks from the Colorado River and the bats swooping infamously from the Congress Avenue Bridge, and a mile from the beloved bungalow bars of Rainey Street.