W Austin

What We Think

SXSW attendees book the W early for its decidedly non-Texas vibe—there’s not a longhorn decoration in sight. Rooms are five shades of gray, with sleek lines and sumptuous furnishings (even headlining rock stars can appreciate 300-thread count sheets, Sferra blankets and goose down comforters after a show). On weekends in the heat of summer, the fourth-floor pool deck is extra scene-y (expect wristbands), thanks to spinning DJ’s, waterside cabana rentals and cocktails whipped up using locally distilled Tito's vodka and Dripping Springs gin.

What It Is

A club-kid favorite three blocks from buzzing 6th Street.

What It Isn't

Cowboy-themed. Y’all should leave your dusty boots at home.

You're Here Because

You want all the trappings of an uptown Manhattan vacay (valet service, personal assistants, and a meatmarket-y gym) within a lasso-throw of some of the best breakfast tacos on earth.

The Moment

After your blissful hot stone massage in the spa, you only want for one more thing: a poolside cocktail. Luckily, it’s early evening and the city’s best Happy Hour has begun, which means it’s time for a Chase-N-Tail (coconut rum, St. Germain, lemon and raspberry syrup). Toto, we’re not at work anymore!

Restaurants & Bars

TRACE - Is a sleek and sophisticated farm-to-table concept restaurant featuring the finest flavors of Central Texas sourced directly from the region's surrounding farms. Experience our ever-changing medleys of Texas cuisine, artisan cheeses and heritage meats from the finest and freshest seasonal fare. Living Room Bar Records Room Screen Porch Lounge & Secret bar

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