What it is

A historic and luxurious seaside hotel in the heart of Viareggio, offering timeless elegance, world-class service, and breathtaking views of the Tuscan coastline.

What it isn't

A contemporary design hotel or a sprawling resort. Grand Hotel Principe di Piemonte exudes classic charm and sophistication, catering to those who appreciate understated luxury and a sense of history.

What we think

Grand Hotel Principe di Piemonte is an icon of Italian elegance. Its grand façade and refined interiors transport you to the golden age of travel, while its modern amenities ensure a comfortable and luxurious stay. The hotel’s rooms and suites are thoughtfully designed, blending traditional Italian style with contemporary touches, many offering stunning views of the sea or the Apuan Alps. The rooftop pool is a standout feature, providing a serene spot to relax with panoramic views. Dining here is an exceptional experience, with a Michelin-starred restaurant showcasing Tuscan flavors elevated to new heights. The service is impeccable, with attentive staff who make every guest feel like royalty. Whether you’re here for a romantic getaway, a cultural escape, or simply to unwind by the sea, this hotel offers a perfect blend of elegance and relaxation.

You're here because

You want to experience the best of Tuscany’s seaside charm while staying in a hotel that combines historic grandeur with modern luxury.

The Moment

Picture yourself savoring a glass of prosecco on the rooftop terrace as the sun sets over the Ligurian Sea, the mountains framing the horizon. It’s a moment of pure Italian romance that feels like a scene from a classic film.

Restaurants & Bars

La Terrazza Bistrot - Delicious sea catch and zesty salads

La Terrazza Rooftop Bar - The ultimate spot for aperitivi

Bar del Piccolo - Cocktail is inevitable

The Grand Acclaimed Breakfast - From oysters to ostrich eggs

Sunday Lunch - Traditional Tuscan dishes

Location

Situated along the promenade of Viareggio, the hotel provides easy access to the town’s vibrant beachfront, boutique shops, and charming cafes.